|
|
Courses taught 2009/2010:
BUS255 Introduction to Marketing
BUS345 Operations Management
BUS363 International Business
BUS451 International Marketing
BUS461 Entrepreneurship
ECO121
Micro Economics |
EDUCATION
Ph.D. (2006), Foodservice, Lodging, Management & Marketing, Iowa State University
Dissertation: "Psychological ownership theory: An application for the restaurant industry."
M.B.A. (2001), Marketing/Finance, Iowa State University
B.S. (1997), International Economic Relations, Yerevan State Institute of Economics
RESEARCH INTERESTS
- Consumer behavior and decision making
- Customer loyalty and satisfaction
- Customer relationship management
- Psychological ownership
- International trade
- Experiential learning
- Nostalgia and tourism
HONORS AND AWARDS
Certified Hospitality Educator (CHE) – 2007
Husson University Research Grant, 2006
RECENT PUBLICATIONS
Asatryan, V., & Oh, H. (2008). Psychological ownership theory: An exploratory application in the restaurant industry. Journal of Hospitality & Tourism Research, 32(3), 363-386.
Asatryan, V., Slevitch, E., Morosan, C., & Kwun, D. (2008). This is my college: Psychological ownership and college student performance. Proceedings of the annual meeting of the Council on Hotel, Restaurant and Institutional Education, Atlanta, GA, July 3 – Aug. 20.
Asatryan, V., & Oh, H. (2006). Understanding the role of psychological ownership in customer relationships. Proceedings of the annual meeting of the Council on Hotel, Restaurant and Institutional Education, Arlington, VA, July 26-30.
Asatryan, V., Oh, H., & Jeong, M. (2005). In search of conceptual roots of customer loyalty. Proceedings of the annual meeting of the Council on Hotel, Restaurant and Institutional Education, Las Vegas, NV, July 27-31.
Asatryan, V., & Oh, H. (2005). Psychological Ownership Theory: A new loyalty paradigm? Proceedings of the 10th Annual Graduate Education and Graduate Student Research Conference, Myrtle Beach, SC, January 5-7.
Asatryan, V., & Jeong, M. (2004). Guest experience-based benchmarking the Bed and Breakfast Industry: An Analytic Hierarchy Process (AHP) Approach. Proceeding of the 10th Annual Graduate Education and Graduate Student Research Conference, Myrtle Beach, SC, January 5-7.
Asatryan, V., & Oh, H. (2004). Trust, brand equity, and customer commitment: A proposed model for the hospitality industry. Proceeding of the 9th Annual Graduate Education and Graduate Student Research Conference, Houston, TX, January 6-8.
Asatryan, V., & Oh, H. (2003). Strategic Alliances and Branding in the Hospitality Industry: Proposed Effects of Strategic Alliances on Selected Branding Variables. Proceeding of the 8th Annual Graduate Education and Graduate Student Research Conference, Las Vegas, NV, January 5-7.
PROFESSIONAL EXPERIENCE
INDUSTRY CONSULTING
Weathervane Restaurants
Governor’s Restaurant and Bakery Microdyne Corp.