Discover the crucial role business plays in your life as a consumer and employee. Relate the purpose and necessity of profit to a business’s goals for employees, suppliers, the community, the environment, and other stakeholders. Use effective marketing, financial management, and people strategies, combined with the right form of business ownership, to achieve those goals.

Prepare yourself for the wide range of business decisions managers make on a daily basis. Compete against other teams as you run your own simulated business. Using case studies, practice analyzing financial reports, marketing data and other information to make marketing, operating, human resource, accounting and finance decisions.