Explore the psychology of consumer behaviour and how it has strategic implications for marketers. Apply behavioural theories and research techniques about how consumers form and change attitudes, and how they make and evaluate purchase decisions to identify and solve marketing problems.
Introduction to Marketing (BUS‑255)
Introduction to Marketing
Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).