Explore the psychology of consumer behaviour and how it has strategic implications for marketers. Apply behavioural theories and research techniques about how consumers form and change attitudes, and how they make and evaluate purchase decisions to identify and solve marketing problems.
Prerequisites:
Introduction to Marketing
BUS‑255
Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).
Introduction to Marketing (BUS‑255)

Related Programs

Marketing

BBA
Major Honours Major

Management

BBA
Major Honours Major

Business

BA
Major Honours Major Minor
/Connect With Redeemer