Apply a wide range of marketing concepts in real business situations using the case method and a client project. Analyze marketing opportunities and challenges in a variety of different industries, develop alternative marketing strategies, and select an effective marketing strategy.
Introduction to Marketing (BUS‑255)
Introduction to Marketing
Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).
Marketing Communications (BUS‑350)
Create powerful and effective marketing campaigns that integrate a variety of media. Hone your skills by developing an integrated marketing communications plan for a client using appropriate advertising, personal selling, direct marketing, sales promotion, and public relations tools.