Marketing Redeemed: Faculty Colloquium with Vahagn Asatryan

Dr. Vahagn Asatryan, Associate Professor of Business, will present the faculty colloquium Marketing Redeemed: Toward a Reformational Perspective.

What is the ultimate purpose of marketing? How can modern marketing practice be redeemed? This address defines the purpose of marketing based on the biblical concept of shalom and introduces an innovative classification of various types of marketing, both the godly and the ungodly. Dr. Asatryan’s paper provides guidance to Christian business people to practice marketing to the glory of God in the age of persuasion.