Education
Ph.D. (2022), Business Administration, Eastern Mediterranean University.
Dissertation: Effect of Brand Experience on Satisfaction and Loyalty: Linear and Curvilinear Relationship
M.A. (2016), Marketing Management, Eastern Mediterranean University.
B.Sc. (2011), Marketing, Lagos State University.
Courses
- Introduction to Business (BUS-121)
- Human Resource Management (BUS-341)
- Marketing Management (BUS-455)
About
Dr. Ridhwan Olaoke is an Assistant Professor of Business at the Redeemer University School of Business. He is a dynamic educator and skilled industry professional. With a Ph.D. in Business Administration, he has over a decade of experience teaching Business and Marketing courses. Beyond the classroom, Dr. Ridhwan also possesses a wealth of experience as an industry expert in the areas of Content Marketing, Copywriting, Process Analysis, Project Management and Business consulting. He has worked on several global projects that have helped him skillfully integrate comprehensive academic knowledge with practical applications, inspiring students and professionals alike.
Dr. Ridhwan currently lives in Canada with his incredible wife, Miriam, and continues to be passionate about fostering the academic and career aspirations of his students.
Research Interests
- Personality traits and consumption experience
- Transparency in Marketing
- Consumer behavior
- Brand experience
- Faith and Marketing
Recent Publications
Olaoke, R. O., Bayighomog, S. W., & Tümer, M. (2021). Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study. Journal of Brand Management, 1-14.
Sagynbekova, S., Ince, E., Ogunmokun, O. A., Olaoke, R. O., & Ukeje, U. E. (2021). Social media communication and higher education brand equity: The mediating role of eWOM. Journal of Public Affairs, 21(1), e2112.
Professional Memberships and Certification
- Project Management Professional (PMP)
- Change Management Professional (PROSCI)