Education
Ph.D. (2006), Management & Marketing, Foodservice & Lodging, Iowa State University
Dissertation: “Psychological ownership theory: An application for the restaurant industry.”
M.B.A. (2001), Marketing/Finance, Iowa State University.
B.S. (1997), International Economic Relations, Yerevan State Institute of Economics.
Courses
- Introduction to Marketing (BUS-255)
- Development & Fundraising (BUS-337)
- Brand Management (BUS-352)
- Consumer Behaviour (BUS-357)
- International Business (BUS-363)
- Sales Management (BUS-452)
- Entrepreneurship (BUS-461)
- Introduction to Economics: Micro (ECO-121)
- Introduction to Economics: Macro (ECO-122)
About
Dr. Asatryan is a passionate educator, entrepreneur, and researcher. He attained his Ph.D. in marketing and MBA in Marketing / Finance from Iowa State University. Vahagn previously taught in the United States and headed a Business Centre where he, together with his students, consulted entrepreneurs on marketing strategies and business plan implementations. His diverse industry experiences in the banking and hospitality industries bring wealth of knowledge to our students. Dr. Asatryan has led organizations in North America (some listed on the TSX), Asia, and Europe to achieve success in customer experience excellence, positive organizational culture, and brand awareness. His research and consulting interests include consumer behaviour and decision making, as well as development of virtuous corporate culture and psychological ownership, which at times end up as Ivey business case publications. He fluently speaks and conducts business in three languages. Professor Asatryan is also passionate about application of Christian business principles and virtue ethics in emerging economies, especially those of the Former Soviet Union. He enjoys engaging students in real-life class projects and research. Vahagn’s passion in recent years has been the development of the creative and entrepreneurial talents of his students. Dr. Asatryan’s current scholarship focuses on the application of common grace and the Reformed philosophy of Herman Dooyeweerd in marketing practice and research.
Research Interests
- Consumer behaviour and decision making
- Ethical leadership and virtuous development
- Customer loyalty and satisfaction
- Customer relationship management
- Psychological ownership
- Experiential learning
- Christian perspectives on business and marketing
- Business virtue ethics and training
Honours and Awards
- Fellowship, Acton University in Grand Rapids, MI, 2017
- Review board member, Journal of Biblical Integration in Business, 2011-present
- Council for Christian Colleges & Universities (CCCU) Grant, 2011, 2013
- RUC Internal Research Grants, 2011, 2013
- Certified Hospitality Educator (CHE), 2007
- Husson University Research Grant, 2006
Selected Publications & Presentations
Asatryan, V. (2022). Marketing Redeemed: Toward a Reformational Perspective. In R. Kosits (Ed.). Academy Regained. Dordt, Iowa: Dordt College Press. (in print).
Asatryan, V.S., Busuttil, L.G., Van Weelden, S.J., & de Gelder, G. (2022). Homeland Foods: Fruit to Be Shared. Ivey No. W25547 (case), W25548 (teaching note). London, ON: Ivey Publishing.
Asatryan, V.S., Busuttil, L.G., Van Weelden, S.J., & de Gelder, G. (2020). Homeland Foods: The Sweet Fruit of Growth. Ivey No. 9B20A075 (case), 8B20A075 (teaching note). London, ON: Ivey Publishing.
Asatryan, V. (2015). Ethical marketing. Partners Worldwide Business SEVA Christian Business Conference. January 29. Invited keynote address. Bangalore, India.
Asatryan, V. (2014). Promoting gifts of common grace in marketing. Symposium on Common Grace in Business.Calvin College,Grand Rapids, MI.October 31.
Asatryan, V. (2014). (Ed.). Christian ethics and entrepreneurship. Yerevan, Armenia.
Asatryan, V. S., Slevitch, L. Larzelere, R., Morosan, C. & Kwun, D.J. (2013). Effects of psychological ownership on students’ commitment and satisfaction. Journal of Hospitality & Tourism Education, 25(4), 169-179.
Asatryan, V. (2013). Taught or caught? The learning and teaching of virtues for future entrepreneurs. Proceedings of the Kuyers Institute for Christian Teaching and Learning Conference on Virtues, Vices, and Teaching, Grand Rapids, MI. October 3-5.
Asatryan, V. (2013). 360 degree Christian business virtuousness. Armenian Cultural Centre of Bulgaria. May 18. Invited Lecture/Workshop. Sofia, Bulgaria.
Asatryan, V. (2013). Christian business principles: Applications in corrupt environments. American University of Armenia. May 4. Invited Lecture/Workshop. Yerevan, Armenia.
Asatryan, V. (2013). Preaching and pastoral care to promote virtuousness in business and society. Gevorkian Theological Seminary. May 23. Invited Lecture/Workshop. Yerevan, Armenia.
Related Experience
- Associate Director, Richard E. Dyke Center for Family Business, Husson University.
- Assistant to Chairman of the Board and CEO, Trustbank, Inc.
- Sales Manager, Nicke, Ltd.
