Education
M.T.E.I. (2018), W Booth School of Engineering Practice and Technology, McMaster University.
B.Ed. (2010), Redeemer University.
B.A. (2008), Honours Geography, McMaster University.
Courses
- Introduction to Management Decisions (BUS-122)
- Introduction to Marketing (BUS-255)
- Data Analytics (BUS-425)
About
Matthew is a pioneering educator, entrepreneur, and researcher specializing in the integration of AI into education. His academic journey reflects a deep commitment to modernizing teaching methods for the digital age. Growing up in Hamilton, Ontario, Matthew has been connected to Redeemer University for over 36 years. At Redeemer, he has served in various capacities, including as the Multimedia Coordinator from 2011 to 2012.
Matthew’s research with AI and education has led to extensive experience, involving over 25,000 prompts and 5,000 conversations focused on empowering educators globally. He also publishes a weekly newsletter called Case-spiration, where he shares cutting-edge research, AI prompts, and insights into AI-driven case writing.
Outside of academia, Matthew is actively involved in consulting for various organizations, helping them integrate AI and modern technologies into their business strategies. His work is characterized by a commitment to enhancing learning experiences and improving organizational outcomes through technology.
Matthew’s entrepreneurial spirit drives his continuous efforts to redefine educational practices through AI. His passion for fostering creative and entrepreneurial talents in his students is evident in his innovative approaches to teaching and research. He is continually developing resources and sharing his research with the academic community, reflecting his dedication to advancing knowledge and practice in his field.
Research Interests
- Ai and Education
- TWC Publishing
- Prompt Engineering
- Case Writing via Ai tools
- Forensic Linguistics and Academic Misconduct
- Consulting for Marketing, Data Analytics, AI, Strategic Website Management
- Speaking and Training engagements on Ai
Recent Organizations/Committees
(2024) Artificial Intelligence Advisory Committee Expert Panel on Teaching and Learning [Panel member]. AI Advisory Committee. – McMaster University
(2023) Artificial Intelligence Advisory Committee Member. Fanshawe College, Lawrence Kinlin School of Business.
Recent Presentations/Speaking
Schonewille, M. (2024). AI Case writing prompt expert – The case method and AI: opportunities and risks [Panel discussion]. The Case Centre. Cranfield University, UK
Schonewille, M. (2024). Exploring AI-Generated Case Content Strategies: Innovative Applications for Faculty [Presentation]. The Case Centre’s Members’ Case Forum. Cranfield University, UK
Schonewille, M. (2024). Academic Integrity in the Age of AI [Presentation]. Teaching & Learning with AI Conference. University of Central Florida.
Schonewille, M. (2024). Exploring AI-Enhanced Course Content Creation: Innovative Strategies for Faculty [Presentation]. Teaching & Learning with AI Conference. University of Central Florida.
Schonewille, M. (2024). ChatGPT in Education [Lecture/speech]. Conestoga College, ON
Schonewille, M. (2024). Ai Training 101 – ChatGPT in Education [Lecture/speech]. Fanshawe College, ON
Schonewille, M. (2024) Will the future of AI cast doubt on our realities? [Radio broadcast]. CBC. Retrieved from https://www.cbc.ca/listen/live-radio/1-158-london-morning/clip/16043972-will-future-ai-doubt-realities
Schonewille, M. (2023). Prompt Engineering for Meaningful Conversations [Lecture/speech]. Mohawk College, ON
Schonewille, M. (2023). ChatGPT – Ai in Education [Lecture/speech]. Redeemer University, ON
Schonewille, M. (2023). ChatGPT and Institutions [Lecture/speech]. Lambton College, ON
Schonewille, M. (2023). ChatGPT and Case Generation [Lecture/speech]. Douglas College, BC
Schonewille, M. (2023). AI in Education [Lecture/speech]. Association of Canadian Business Schools, ON
Schonewille, M. (2023). ChatGPT – The Great Debate [Lecture/speech]. McMaster University, ON
Recent Publications
Schonewille, M. (2025). 101 prompts to master AI: Enhance your learning and teaching strategies. TWC Publications. ISBN: 9798305143478
Schonewille, M. (2025). 85 prompts to master SEO: Optimizing search strategies with AI tools. TWC Publications. ISBN: 9798305052794.
Schonewille, M. (2024). Learning the language of AI: The educator’s guide to excelling with AI. TWC Publications. ISBN: 9798336905885
Schonewille, M. (2024). 85 prompts for educators: Inspiring ideas for integrating AI in classrooms. TWC Publications. ISBN: 9798303517219
Schonewille, M. (2024). 85 prompts for marketers: Leveraging AI for effective campaigns. TWC Publications. ISBN: 9798303517219
Schonewille, M. (2023). ChatGPT for Educators: How to Craft Authentic Assessments with ChatGPT. TWC Publishing.
Research Projects
The “BestFreeAIPrompts.com” website offers a range of educational resources for AI-powered prompt generation. These tools are designed to aid in creating custom AI assistants, SEO-optimized articles, keyword analysis, and more. The site provides various templates and guides for generating content across different categories (e.g., text summaries, case studies, listicle articles, etc.). This website has a variety of useful educational aids that help craft prompts to achieve various outcomes such as assessments, feedback or grading.
TWC Publishing (TeachingWithCases.com) is an educational platform offering a wide range of case studies for teaching across various disciplines like accounting, finance, marketing, management, and more. It features free business case studies, complete with teaching notes and assessments.
Writinganalysis.ca (www.writinganalysis.ca) is a website dedicated to providing comprehensive writing analysis services. Utilizing advanced AI algorithms, the platform offers detailed evaluations of writing styles, grammatical accuracy, and content effectiveness. It caters to a broad audience, including students, educators, and professionals, aiming to enhance writing skills and ensure the clarity and impact of written communication. The website’s tools can analyze various types of text, from academic papers to business reports, offering insights into the strengths and weaknesses of the writing, as well as suggestions for improvement. This resource is particularly valuable for those looking to refine their writing skills, improve academic performance, or enhance the quality of professional documentation.
Personal Website: www.mswille.com
