Education

Courses

• Introduction to Management Decisions (BUS-122)
• Introduction to Marketing (BUS-255)
• Marketing Communications (BUS-350)
• Data Analytics (BUS-425)

About

Matthew is a pioneering educator, entrepreneur, and researcher specializing in the integration of AI into education. His academic journey reflects a deep commitment to modernizing teaching methods for the digital age. Growing up in Hamilton, Ontario, Matthew has been connected to Redeemer University for over 36 years. At Redeemer, he has served in various capacities, including as the Multimedia Coordinator from 2011 to 2012.

Matthew’s research with AI and education has led to extensive experience, involving over 25,000 prompts and 5,000 conversations focused on empowering educators globally. He also publishes a weekly newsletter called Case-spiration, where he shares cutting-edge research, AI prompts, and insights into AI-driven case writing.

Outside of academia, Matthew is actively involved in consulting for various organizations, helping them integrate AI and modern technologies into their business strategies. His work is characterized by a commitment to enhancing learning experiences and improving organizational outcomes through technology.

Matthew’s entrepreneurial spirit drives his continuous efforts to redefine educational practices through AI. His passion for fostering creative and entrepreneurial talents in his students is evident in his innovative approaches to teaching and research. He is continually developing resources and sharing his research with the academic community, reflecting his dedication to advancing knowledge and practice in his field.

Personal Website: www.aitraining101.com / writinganalysis.ca

Research Interests

• AI and Education – In General
• TWC Publishing
• AI Mindset Training via Prompt Engineering
• Case Writing, Analysis and Processing via AI tools
• Forensic Linguistics and Academic Integrity
• Consulting for Marketing, Data Analytics, AI, Strategic Website Management
• Speaking and Training engagements on AI in Education, Small to Medium Business

Current Research Projects

• TWC Publishing (TeachingWithCases.com) is an educational platform offering a wide range of case studies for teaching across various disciplines like accounting, finance, marketing, management, and more. It features free business case studies, complete with teaching notes and assessments.
• Writinganalysis.ca (www.writinganalysis.ca) is a website dedicated to providing comprehensive writing analysis services. Utilizing advanced AI algorithms, the platform offers detailed evaluations of writing styles, grammatical accuracy, and content effectiveness. It caters to a broad audience, including students, educators, and professionals, aiming to enhance writing skills and ensure the clarity and impact of written communication. The website’s tools can analyze various types of text, from academic papers to business reports, offering insights into the strengths and weaknesses of the writing, as well as suggestions for improvement. This resource is particularly valuable for those looking to refine their writing skills, improve academic performance, or enhance the quality of professional documentation.

Selected Research Publications

Visit the Research Publications page for selected publications by Matthew Schonewille.

Schonewille, Matthew. Case Studies Reimagined: Writing with AI. TWC Publications, 2025. ISBN: 979-8342656146.

Schonewille, Matthew. “Teaching with integrity in the age of AI: A semester of trust, expectations, and learning.” Christian Scholar’s Review, 2025.

Figueiredo, Diego, and Matthew Schonewille. “Instructor centered case generation with GenAI: A design-based exploration.” Journal of Ethics in Entrepreneurship and Technology, ahead-of-print, 2025.

Jones, Martin, and Matthew Schonewille. “Synthetic relationships and artificial intimacy: An ethical framework for evaluating the impact of generative-AI on community.” Journal of Ethics in Entrepreneurship and Technology, ahead-of-print, 2025. 

Schonewille, Matthew. “Curating truth or simulating thought? The ethics of AI-generated case studies in business education.” Journal of Ethics in Entrepreneurship and Technology, ahead-of-print, 2025. 

Schonewille, Matthew. “Consumer behaviour and AI.” In AI in marketing: Applications, insights, and analysis, H. Walters & R. Hammond (Eds.). Routledge, 2025.

Devall-Martin, Lisa, and Matthew Schonewille. “SPARKing transformation: Redemptive adaptive AI courseware for student achievement.” Christian Educators Journal, April 2025.

Schonewille, Matthew. 101 Prompts for Students to Master AI: Enhance your learning and studying strategies. TWC Publications, 2025. ISBN: 9798305143478

Schonewille, Matthew. 85 prompts to Master SEO with AI. TWC Publications, 2025. ISBN: 9798305052794.

Schonewille, Matthew. Learning the language of AI: The educator’s guide to excelling with AI. TWC Publications, 2024. ISBN: 9798336905885

Schonewille, Matthew. The Case-spiration Newsletter in Print: Volume 1 – 2024. TWC Publications, 2024. ISBN: 9798303340176

Schonewille, Matthew. 85 prompts to Power your Classroom: Inspiring ideas for integrating AI in classrooms. TWC Publications, 2024. ISBN: 9798303517219

Schonewille, Matthew. 85 prompts to be a Marketing Ninja with AI. TWC Publications, 2024. ISBN: 9798303517219

Schonewille, Matthew. ChatGPT for Educators: How to Craft Authentic Assessments with ChatGPT. TWC Publishing, 2023.

Recent Presentations/Speaking

Invited Keynotes

Schonewille, Matthew. “AI in the World of Case Studies” Keynote presentation, KCC MEA Annual Case Conference, El Khazindar Case Center, Cairo, Egypt, November 16-17, 2025. (Invitation accepted – pending confirmation)

2026

Schonewille, Matthew. “Curating Meaning in the Age of AI: Authorship, Ethics and Self Governance in AI-assisted Teaching and Learning.” Symposium for Teaching in the AGE of AI, Wilfred Laurier University, March 26, 2026.

2025

Schonewille, Matthew. “Case Studies Reimagined: Generating Case Studies with AI.” McPherson Institute for Teaching & Learning, McMaster University, 2025.

Schonewille, Matthew. “Reimagining the Case Method in the Age of AI.” Invited Keynote, El-Khazindar Business Research and Case Center Conference, Cairo, Egypt, November 16-17, 2025.

Schonewille, Matthew. “Learning the Language of AI.” Specialty workshop, Edvance Annual Gathering, ON, October 31, 2025.

Schonewille, Matthew. “Education in an AI World.” Workshop, Edvance Annual Gathering, ON, October 30, 2025.

Schonewille, Matthew. “Integrating AI into Education.” Presentation at Compass Reformed Educators Convention, ON, October 24, 2025.

2024

Schonewille, Matthew. “AI in Education.” Professional development workshop, Hamilton District Christian High School, Hamilton, ON, February 14, 2025.

Schonewille, Matthew. “How to Integrate AI into Education.” Full-day specialty workshop, Edvance Annual Gathering, ON, October 25, 2024.

Schonewille, Matthew. “How to Integrate AI into Education.” Workshop, Edvance Annual Gathering, ON, October 24, 2024.

Schonewille, Matthew. “AI Case writing prompt expert – The case method and AI: opportunities and risks” Panel discussion, The Case Centre. Cranfield University, UK , 2024.

Schonewille, Matthew. “Exploring AI-Generated Case Content Strategies: Innovative Applications for Faculty.” Presentation, The Case Centre’s Members’ Case Forum. Cranfield University, UK, 2024. 

Schonewille, Matthew. “Academic Integrity in the Age of AI.” Presentation, Teaching & Learning with AI Conference. University of Central Florida, 2024.

Schonewille, Matthew. “Exploring AI-Enhanced Course Content Creation: Innovative Strategies for Faculty.” Presentation, Teaching & Learning with AI Conference. University of Central Florida, 2024.

Schonewille, Matthew. “ChatGPT in Education.” Lecture/speech, Conestoga College, ON, 2024.

Schonewille, Matthew. “AI Training 101 – ChatGPT in Education.” Lecture/speech, Fanshawe College, ON, 2024.

Schonewille, Matthew. “Will the future of AI cast doubt on our realities?” Radio broadcast, CBC, 2024. 

2023

Schonewille, Matthew. “Prompt Engineering for Meaningful Conversations.” Lecture/speech, Mohawk College, ON, 2023.

Schonewille, Matthew. “ChatGPT – Ai in Education.” Lecture/speech, Redeemer University, ON, 2023.

Schonewille, Matthew. “ChatGPT and Institutions.” Lecture/speech, Lambton College, ON, 2023.

Schonewille, Matthew. “ChatGPT and Case Generation.” Lecture/speech, Douglas College, BC, 2023.

Schonewille, Matthew. “AI in Education.” Lecture/speech, Association of Canadian Business Schools, ON, 2023.

Schonewille, Matthew. “ChatGPT – The Great Debate.” Lecture/speech, McMaster University, ON, 2023.

In Press

Schonewille, Matthew. “The Spark Framework – Future Proofing Yourself with AI Mindset Training.” TWC Publications, 2025 – in press.  ISBN: not set.

Mentioned in or Cited in

Sullivan, E. “How generative AI is accelerating teaching note development for case studies.” AI Leadership Collaborative, Sawyer Business School, Suffolk University, February 3, 2025.

Kale, Apeksha. “AI-driven cybersecurity threats and organizational consequences.” (Master’s project). California State University, San Bernardino, 2024. 

Schubert, Chris. “November focus on AI”. Cambrian College Teaching & Learning Innovation Hub, November 2, 2023.

Schonewille, Matthew. “Artificial Intelligence in the Classroom.” In LLS Guide, eCampusOntario Pressbooks, 2023. [Included as a model for institutional AI policy development and cited in guides by Fanshawe College]

Professional Memberships and Associations

• (2024) Artificial Intelligence Advisory Committee Expert Panel on Teaching and Learning [Panel member]. AI Advisory Committee. – McMaster University
• (2023) Artificial Intelligence Advisory Committee Member. Fanshawe College, Lawrence Kinlin School of Business