Education

Courses

• Introduction to Management Decisions (BUS-122)
• Introduction to Marketing (BUS-255)
• Marketing Communications (BUS-350)
• Data Analytics (BUS-425)

About

Matthew is a pioneering educator, entrepreneur, and researcher specializing in the integration of AI into education. His academic journey reflects a deep commitment to modernizing teaching methods for the digital age. Growing up in Hamilton, Ontario, Matthew has been connected to Redeemer University for over 36 years. At Redeemer, he has served in various capacities, including as the Multimedia Coordinator from 2011 to 2012.

Matthew’s research with AI and education has led to extensive experience, involving over 25,000 prompts and 5,000 conversations focused on empowering educators globally. He also publishes a weekly newsletter called Case-spiration, where he shares cutting-edge research, AI prompts, and insights into AI-driven case writing.

Outside of academia, Matthew is actively involved in consulting for various organizations, helping them integrate AI and modern technologies into their business strategies. His work is characterized by a commitment to enhancing learning experiences and improving organizational outcomes through technology.

Matthew’s entrepreneurial spirit drives his continuous efforts to redefine educational practices through AI. His passion for fostering creative and entrepreneurial talents in his students is evident in his innovative approaches to teaching and research. He is continually developing resources and sharing his research with the academic community, reflecting his dedication to advancing knowledge and practice in his field.

Personal Website: www.aitraining101.com / writinganalysis.ca

Research Interests

• AI and Education – In General
• TWC Publishing
• AI Mindset Training via Prompt Engineering
• Case Writing, Analysis and Processing via AI tools
• Forensic Linguistics and Academic Integrity
• Consulting for Marketing, Data Analytics, AI, Strategic Website Management
• Speaking and Training engagements on AI in Education, Small to Medium Business

Recent Organizations/Committees

(2024) Artificial Intelligence Advisory Committee Expert Panel on Teaching and Learning [Panel member]. AI Advisory Committee. – McMaster University

(2023) Artificial Intelligence Advisory Committee Member. Fanshawe College, Lawrence Kinlin School of Business. 

Recent Presentations/Speaking

Invited Keynotes

Schonewille, M. (2025, Nov 16–17). AI in the World of Case Studies [Keynote speaker – invited]. KCC MEA Annual Case Conference, El Khazindar Case Center, Cairo, Egypt. (Invitation accepted – pending confirmation)

Upcoming 2025

Schonewille, M. (2025, Oct 31). Learning the Language of AI  [Specialty workshop]. Edvance Annual Gathering, ON.

Schonewille, M. (2025, Oct 30). Education in an AI World [Workshop]. Edvance Annual Gathering, ON.

Schonewille, M. (2025, Oct 24). Integrating AI into Education [Presentation]. Compass Reformed Educators Convention, ON.

2024

Schonewille, M. (2025, Feb 14). AI in Education [Professional development workshop]. Hamilton District Christian High School, Hamilton, ON.

Schonewille, M. (2024, Oct 25). How to Integrate AI into Education [Full-day specialty workshop]. Edvance Annual Gathering, ON.

Schonewille, M. (2024, Oct 24). How to Integrate AI into Education [Workshop, 75-minute session]. Edvance Annual Gathering, ON.

Schonewille, M. (2024). AI Case writing prompt expert – The case method and AI: opportunities and risks [Panel discussion]. The Case Centre. Cranfield University, UK 

Schonewille, M. (2024). Exploring AI-Generated Case Content Strategies: Innovative Applications for Faculty [Presentation]. The Case Centre’s Members’ Case Forum. Cranfield University, UK 

Schonewille, M. (2024). Academic Integrity in the Age of AI [Presentation]. Teaching & Learning with AI Conference. University of Central Florida.

Schonewille, M. (2024). Exploring AI-Enhanced Course Content Creation: Innovative Strategies for Faculty [Presentation]. Teaching & Learning with AI Conference. University of Central Florida.

Schonewille, M. (2024). ChatGPT in Education [Lecture/speech]. Conestoga College, ON

Schonewille, M. (2024). Ai Training 101 – ChatGPT in Education [Lecture/speech]. Fanshawe College, ON

Schonewille, M. (2024) Will the future of AI cast doubt on our realities? [Radio broadcast]. CBC. 

2023

Schonewille, M. (2023). Prompt Engineering for Meaningful Conversations [Lecture/speech]. Mohawk College, ON

Schonewille, M. (2023). ChatGPT – Ai in Education [Lecture/speech]. Redeemer University, ON

Schonewille, M. (2023). ChatGPT and Institutions [Lecture/speech]. Lambton College, ON

Schonewille, M. (2023). ChatGPT and Case Generation [Lecture/speech]. Douglas College, BC

Schonewille, M. (2023). AI in Education [Lecture/speech]. Association of Canadian Business Schools, ON

Schonewille, M. (2023). ChatGPT – The Great Debate [Lecture/speech]. McMaster University, ON

In Press

Schonewille, M (2025 – IN PRESS). The Spark Framework – Future Proofing Yourself with AI Mindset Training. TWC Publications ISBN: NOT SET

Recent Publications

Schonewille, M. (2025). Case Studies Reimagined: Writing with AI: An Innovative approach to planning, writing and producing Case Studies. TWC Publications . ISBN: 979-8342656146.

Schonewille, M. (2025). Consumer behaviour and AI. In H. Walters & R. Hammond (Eds.), AI in marketing: Applications, insights, and analysis (pp. xx–xx). Routledge. https://www.routledge.com/AI-in-Marketing-Applications-Insights-and-Analysis/Walters-Hammond/p/book/9781032743332

Devall-Martin, L., & Schonewille, M. (2025, April). SPARKing transformation: Redemptive adaptive AI courseware for student achievement. Christian Educators Journal. https://www.cejonline.com/article/sparking-transformation-redemptive-adaptive-ai-courseware-for-student-achievement/

Schonewille, M. (2025). Consumer behaviour and AI. In H. Walters & R. Hammond (Eds.), AI in marketing: Applications, insights, and analysis (pp. xx–xx). Routledge. https://www.routledge.com/AI-in-Marketing-Applications-Insights-and-Analysis/Walters-Hammond/p/book/9781032743332

Devall-Martin, L., & Schonewille, M. (2025, April). SPARKing transformation: Redemptive adaptive AI courseware for student achievement. Christian Educators Journal. https://www.cejonline.com/article/sparking-transformation-redemptive-adaptive-ai-courseware-for-student-achievement/

Schonewille, M. (2025). 101 Prompts for Students to Master AI: Enhance your learning and studying strategies. TWC Publications. ISBN: 9798305143478

Schonewille, M. (2025). 85 prompts to Master SEO with AI. TWC Publications. ISBN: 9798305052794.

Schonewille, M. (2024). Learning the language of AI: The educator’s guide to excelling with AI. TWC Publications. ISBN: 9798336905885

Schonewille, M (2024. The Case-spiration Newsletter in Print: Volume 1 – 2024. TWC Publications. ISBN: 9798303340176

Schonewille, M. (2024). 85 prompts to Power your Classroom: Inspiring ideas for integrating AI in classrooms. TWC Publications. ISBN: 9798303517219

Schonewille, M. (2024). 85 prompts to be a Marketing Ninja with AI. TWC Publications. ISBN: 9798303517219

Schonewille, M. (2023). ChatGPT for Educators: How to Craft Authentic Assessments with ChatGPT. TWC Publishing.

Mentioned in or Cited in

Sullivan, E. (2025, February 3). How generative AI is accelerating teaching note development for case studies. AI Leadership Collaborative, Sawyer Business School, Suffolk University. Retrieved from https://sites.suffolk.edu/sail/2025/02/03/how-generative-ai-is-accelerating-teaching-note-development-for-case-studies/

Kale, A. (2024). AI-driven cybersecurity threats and organizational consequences (Master’s project). California State University, San Bernardino. Retrieved from https://scholarworks.lib.csusb.edu/etd/1991Schubert, C. (2023, November 2). November focus on AI. Cambrian College Teaching & Learning Innovation Hub. Retrieved from https://teaching.cambriancollege.ca/technologies/focus-on-ai/

Schubert, C. (2023, November 2). November focus on AI. Cambrian College Teaching & Learning Innovation Hub. Retrieved from https://teaching.cambriancollege.ca/technologies/focus-on-ai/

Schonewille, M. “Artificial Intelligence in the Classroom.” In LLS Guide, eCampusOntario Pressbooks (2023). [Included as a model for institutional AI policy development and cited in guides by Fanshawe College] https://ecampusontario.pressbooks.pub/llsguide/chapter/artificial-intelligence-in-the-classroom/

Research Projects

The “BestFreeAIPrompts.com” website offers a range of educational resources for AI-powered prompt generation. These tools are designed to aid in creating custom AI assistants, SEO-optimized articles, keyword analysis, and more. The site provides various templates and guides for generating content across different categories (e.g., text summaries, case studies, listicle articles, etc.). This website has a variety of useful educational aids that help craft prompts to achieve various outcomes such as assessments, feedback or grading.

TWC Publishing (TeachingWithCases.com) is an educational platform offering a wide range of case studies for teaching across various disciplines like accounting, finance, marketing, management, and more. It features free business case studies, complete with teaching notes and assessments.

Writinganalysis.ca (www.writinganalysis.ca) is a website dedicated to providing comprehensive writing analysis services. Utilizing advanced AI algorithms, the platform offers detailed evaluations of writing styles, grammatical accuracy, and content effectiveness. It caters to a broad audience, including students, educators, and professionals, aiming to enhance writing skills and ensure the clarity and impact of written communication. The website’s tools can analyze various types of text, from academic papers to business reports, offering insights into the strengths and weaknesses of the writing, as well as suggestions for improvement. This resource is particularly valuable for those looking to refine their writing skills, improve academic performance, or enhance the quality of professional documentation.