Introduction to Business BUS-121

Discover the crucial role business plays in your life as a consumer and employee. Relate
the purpose and necessity of profit to a business’s goals for employees, suppliers, the community, the environment, and other stakeholders. Use effective marketing, financial management, and people strategies, combined with the right form of business
ownership, to achieve those goals.

Prerequisites:

Introduction to Management Decisions BUS-122

Prepare yourself for the wide range of business decisions managers make on a daily basis. Compete against other teams as you run your own simulated business. Using case studies, practice analyzing financial reports, marketing data, and other information to make marketing, operating, human resource, accounting, and finance decisions.

Prerequisites:

Introduction to Financial Accounting BUS-127

Begin to speak accounting, the “language of business”. Learn how transactions and events related to cash, receivables, long-lived assets, liabilities, and equity are captured in financial terms and are compiled into financial statements. Read and interpret financial statements, and compare performance from one year to the next or one business to the next.

Prerequisites:

Introduction to Managerial Accounting BUS-204

Apply basic tools to determine what it costs to deliver products and services, what
activities drive costs up or down in your business, what volume of business you need
to achieve your desired level of profit, and what costs are relevant for making decisions
about special orders, make or buy decisions, product pricing, and capital investments.
Prepare and use budgets to translate your business goals into monetary terms.

Prerequisites:

Finance I BUS-236

Learn how businesses obtain and use cash and other sources of financing. Realize the
time value of money and how it impacts short- and long-term financing decisions. Apply financial statement analysis and financial forecasting techniques. Use tools to effectively obtain and manage short-term sources of financing. Look ahead to long-term investment and financing decisions that will be the focus of BUS-336, including capital budgeting.

Prerequisites:

Organizational Behaviour BUS-241

Develop insight into how individuals and teams behave in organizations. Harness values, perceptions, attitudes, communication, power, conflict and change management, and organizational design to motivate and equip people to accomplish organizational goals.

Prerequisites:

Introduction to Marketing BUS-255

Discover how organizations create value and connect with customers through
relationships and technology. Examine market segmentation, select a target market,
position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).

Prerequisites:

Intermediate Accounting for Decisions BUS-312

Explore the key assumptions, principles, and methods used to develop accounting
information. Use that information to make sound marketing, operating, human resource, accounting, performance evaluation, and strategic investment decisions.

Prerequisites:

Intermediate Financial Accounting I BUS-313

Learn how to accurately and honestly measure revenue, profit, and organizational resources such as cash, inventory, property, plant, and equipment. Recognize the potential for bias and manipulation in financial reporting. Analyze and evaluate financial results in the context of organizational strategies, as well as economic, industry, and competitive trends.

Prerequisites:

Introductory Assurance Services BUS-315

Discover the auditor’s important role in assuring users that they can rely on financial
statements for decision-making purposes. Develop an audit plan based on a sound
understanding of professional ethics, legal liability, types of audit evidence, and internal controls. Apply the audit process to various operating cycles.

Prerequisites:

Corequisites:

Intermediate Financial Accounting II BUS-317

Learn how to accurately and honestly measure liabilities, including income tax, pension, and lease obligations; shareholders’ equity; and complex instruments that contain elements of debt and equity. Calculate and interpret earnings per share. Prepare and analyze the statement of cash flows. Implement other financial reporting requirements and use the information they provide.

Prerequisites:

Corequisites:

Management Control Systems BUS-318

Discover how management control systems direct behaviour towards achievement
of organizational strategies and goals. Design and evaluate control systems. Develop
effective budgeting systems, incentive systems, and corporate governance systems.
Evaluate progress towards organizational goals using a broad range of short- and long-term measures.

Prerequisites:

Canadian Income Taxation I BUS-319

Learn about the obligations Canadian income tax legislation places on individuals to pay tax on income from employment, business, and other sources. Use your knowledge of taxation principles and concepts related to income and allowable deductions to calculate taxable income and tax payable for individuals.

Prerequisites:

Not-for-Profit Management BUS-330

Discover the unique management dilemmas posed by the not-for-profit—or voluntary—
sector, including faith-based organizations. Learn to make effective decisions about
strategic planning; financial and risk management; recruiting, training, motivating,
and managing human resources; marketing and communications to a variety of
stakeholders served; program evaluation; and governance.

Business Law BUS-335

Learn how the Canadian legal and justice system provides a framework governing
contracts, negligence and other torts, property rights and obligations, employment rights and obligations, debtor-creditor relationships, forms of business, and dispute resolution.

Prerequisites:

Finance II BUS-336

Building on Finance I, learn about long-term investment and financing decisions,
including how capital markets function, how to choose between debt and equity
financing, and how to choose between public and private financing. Delve into the ever-changing world of hybrid debt/equity instruments, derivative securities, mergers and acquisitions, and international financing.

Prerequisites:

Development & Fundraising BUS-337

Explore the spirituality of philanthropy, the psychology of donor behaviour, and the
best practices in donor-centred fundraising. Translate knowledge about major gifts,
planned giving, direct response fundraising, grants, and corporate fundraising into an
understanding of donor development and retention.

Prerequisites:

Leadership Seminar BUS-340

Develop the character, competencies, and skills required to effectively lead yourself and
others through this seminar comprised of reading, reflection and journaling, discussion, guest speakers, and interactive exercises.

Prerequisites:

Human Resource Management BUS-341

Learn how to get the right people in the right jobs at the right time and for the right price. Help employees develop their gifts and abilities, assess their performance on the job, and prepare them for successful careers.

Prerequisites:

Operations Management BUS-345

Learn how to manage the processes used to transform inputs into products and services. Design products, select production processes, and layouts, forecast product/service demand, manage supply chains, schedule production, and ensure quality.

Prerequisites:

Marketing Communications BUS-350

Create powerful and effective marketing campaigns that integrate a variety of media. Hone your skills by developing an integrated marketing communications plan for a client using appropriate advertising, personal selling, direct marketing, sales promotion, and public relations tools.

Prerequisites:

Brand Management BUS-352

Discover the strategic role of branding and brand management in marketing practice.
Identify and measure brand equity, build a new brand, manage an established brand,
market a brand, and manage a portfolio of brands.

Prerequisites:

Personal Finance BUS-353

Equip yourself with the tools and skills you need to make sound financial decisions
throughout your life as you earn, save and spend money. Learn how to make wise decisions about everything from student debt to car loans to mortgages to insurance to retirement.

Antirequisites:

Digital and Social Media Marketing BUS-354

Explore the rapidly evolving field of digital and social media marketing. Use web analytics to develop effective digital and social media campaigns while being cognizant of the ethical implications of increasingly pervasive online marketing.

Prerequisites:

Consumer Behaviour BUS-357

Explore the psychology of consumer behaviour and how it has strategic implications for
marketers. Apply behavioural theories and research techniques about how consumers
form and change attitudes, and how they make and evaluate purchase decisions to identify and solve marketing problems.

Prerequisites:

International Business BUS-363

Discover the implications of doing business internationally, including being impacted by world economies, trade tariffs and quotas, cultural differences, and government policies. Analyze how being an international business affects management of human resources, marketing, finance, and other business functions.

Prerequisites:

Cost and Managerial Accounting BUS-414

Determine the cost of activities, products, and services; use that information to make
management decisions. Investigate how budgets and responsibility accounting affect
behaviour. Compare actual and expected results; and analyze how to improve future results. Evaluate strategic investment decisions using advanced capital budgeting techniques.

Prerequisites:

Advanced Financial Accounting BUS-417

Apply financial accounting concepts and techniques to three complex business
situations: investments and business combinations; foreign transactions and operations; and not-for-profit and public-sector organizations.

Prerequisites:

Canadian Income Taxation II BUS-419

Learn about the obligations Canadian income tax legislation places on corporations to
pay tax on income from business and other sources. Use your knowledge of taxation
principles and concepts to plan and assess the tax implications of shareholder-manager
remuneration, corporate distributions, wind-ups and sales, income deferral, and
partnerships and trusts.

Prerequisites:

Business Ethics BUS-430

Learn how others make ethical business decisions, and develop a framework for making your own ethical business decisions in a complex global marketplace.

Prerequisites:

Sales Management BUS-452

Discover the strategic role of sales management and sales force management in
effective marketing. Learn about the selling process, sales strategies and tactics, sales
forecasts, time and territory management, and key account management. Learn how
to recruit, select, train, lead, and evaluate performance of a sales force. Predict sales
volume, cost, and profitability implications of your sales strategy.

Prerequisites:

Marketing Management BUS-455

Apply a wide range of marketing concepts in real business situations using the case
method and a client project. Analyze marketing opportunities and challenges in a variety of different industries, develop alternative marketing strategies, and select an effective marketing strategy.

Prerequisites:

Not-for-Profit Marketing BUS-365

Discover how to craft marketing campaigns for not-for-profit organizations that influence social change. Understanding the steps in the marketing planning process will enable you to focus your marketing plan; select the target audiences; establish behavioural change objectives; and determine what it will take to influence others.

Prerequisites:

Entrepreneurship BUS-461

Design a comprehensive business plan for a prospective business. Learn how to effectively nurture and manage a start-up venture given its unique opportunities and challenges. Pitch your business model to experienced entrepreneurs, and learn from
their wisdom.

Prerequisites:

Social Enterprise BUS-462

Discover how to integrate business skills with socially innovative opportunities to benefit and become agents of change in local and broader communities. Immediately apply course concepts during a service-learning opportunity with a local social enterprise.

Program Design & Evaluation BUS-464

Use program theory to design and evaluate programs. Become equipped to listen to a
community’s aspirations, assets, and limitations. Learn how to work with communities
to develop sustainable programs that reflect a theory of change that is relevant to each
community’s situation.

Prerequisites:

Strategic Management Seminar BUS-465

Learn how to make strategic management decisions in this hands-on course that makes
extensive use of the case-study method. Integrate all of the skills and knowledge gained
in prior business courses to select the product/market focus, value proposition, and core activities that will successfully align with your organization’s environment, resources, stakeholder preferences, and organizational structures to produce a winning strategy.

Prerequisites:

Not-for-Profit Strategy BUS-466

Develop strategies to address a community’s needs, improve organizational
performance, and build capacity for NFP organizations. Examine and critically evaluate
strategy development and the practice of discernment in times of decision-making and
organizational transition. Build capacity in leadership, programs, and resources in order to maintain relevance to your mission.

Prerequisites:

Internship BUS-480

Gain field experience working in a business or not-for-profit organization. Work ten hours a week under the direction of an employer supervisor, meet regularly with a faculty supervisor, and submit relevant written work. Eligible work experience for an internship should involve one or more of the following components: analysis and problem-solving, communications, and integrated exposure to all aspects of the organization. See page 52 of the Academic Calendar for information on internships.

Prerequisites:

Independent Study BUS-485

For information on setting up an independent study see page 52 of the Academic Calendar. Independent studies are rarely offered given the extensive course offerings available.