Schonewille, Matthew, and Vahagn S. Asatryan. “Consumer Behaviour and AI.” In AI in marketing: Applications, insights, and analysis, edited by Walters and R. Hammond. Routledge, 2025.


Publication Information
Author(s):
Dr. Vahagn Asatryan, Prof. Matthew Schonewille
Publisher or Title:
Routledge
Publication date:
2025
Category:
Book Chapter
Related Program:
General Business