Integrated Marketing Strategy

EVER HEARD OF REDEEMER?

Competing in today’s higher education marketplace requires long-term strategic enrolment planning and digital platform innovation. Reliable data and forecasting models, modern IT infrastructure upgrades and a redesigned responsive website have laid the foundation for stronger engagement with current students, prospects and supporters.

High school students today have more options than ever before. The best technological innovations must end with high levels of interpersonal engagement. Investing in strengthening Redeemer’s relations with Christian high schools is a central part of our integrated marketing approach.

Initiative Progress

Goal $2,800,000
"We are implementing strategies to reach more young Christians who want their faith to be at the centre of their learning, who want to explore what God has in store for them, we are beginning to see the number of students interested in Redeemer rise."

Dr. David Zietsma

Vice President, External Relations and Enrolment

Stories

Read Lights, Camera, Action! Story

Lights, Camera, Action!

Two video series tell unique sides of Redeemer's story

Read Redeemer launches new website Story

Redeemer launches new website

New site provides greatly increased accessibility and functionality for all audiences

Read Welcome to Resound: Making Waves Story

Welcome to Resound: Making Waves

Welcome to Resound—Redeemer’s new multichannel, content-sharing platform.