Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).
Prerequisites:
Introduction to Business (BUS‑121);
Introduction to Management Decisions (BUS‑122) Year 2 standing
Introduction to Business
BUS‑121
Discover the crucial role business plays in your life as a consumer and employee. Relate the purpose and necessity of profit to a business’s goals for employees, suppliers, the community, the environment, and other stakeholders. Use effective marketing, financial management, and people strategies, combined with the right form of business ownership, to achieve those goals.
Introduction to Management Decisions
BUS‑122
Prepare yourself for the wide range of business decisions managers make on a dailybasis. Compete against other teams as you run your own simulated business. Using case studies, practice analyzing financial reports, marketing data, and other information to make marketing, operating, human resource, accounting, and finance decisions.
