Marketing is central to any business and an integral part of everyone’s life. We all market our ideas, skills, and experience whatever our calling. The challenge for a marketer is to understand and satisfy the needs of your customers better than your competitors, develop and execute a clear and compelling marketing strategy, all in a God-honouring way. This is a unique challenge for marketers in a culture where the workforce can be primarily profit-oriented, using methods that peddle self-indulgence. Your studies will push you to think deeply about the ethics behind these relationships and will include assignments in market research, brand management, pricing, communications (advertising, sales promotion and public relations), e-marketing and retail channel management.
There are two courses recommended for students pursuing a Bachelor of Arts in Business at Redeemer:
Applicants from Ontario will be considered for general undergraduate admission based on the following requirements:
" The business program at Redeemer has given me the confidence I need to pursue my career and calling. From the soft skills taught through networking events, to the critical thinking done in the classroom, I have felt prepared as I embark on my career journey. The great thing about the business program is the community atmosphere, allowing a safe space to discern what Christlike business looks like. In this program I was challenged and pushed in ways that I never thought possible, allowing me to thrive to be the person God wants me to be. Leanna was the 2017 Co-op Student of the Year. "
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