Business — Marketing

How can you serve consumers with integrity as you pursue profit?

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The average person encounters thousands of advertisements each day that market everything from ideas to skills to experiences. The Business - Marketing concentration trains Christian marketers who understand the needs of the customer and are able to develop and execute a clear and compelling marketing strategy in a God-honouring way. You are grounded in a biblical framework for marketing, equipped to think deeply, ask tough questions, and create marketing plans that challenge society’s ethical status quo.

Business - Marketing is a Bachelor of Business Administration degree. It is offered as an honours major and as a major. The Business - Marketing program is CIMMO accredited.

Quick Links

Right from the start, the Redeemer School of Business equips you with strong analytical and decision-making skills, the ability to communicate clearly and succinctly, and a Biblically-based ethical framework.

Your first- and second-year courses introduce you to the different disciplines within business studies before digging deeper into topics that are more specific to the Business - Marketing stream. You have the flexibility to design a program tailored to your specific interest in marketing while also getting a broad and balanced understanding of all business disciplines with practical, real-world experiences you will encounter later on in the program.

Business — Marketing The Core

The Core Curriculum is a set of 10 courses that every student takes. The courses are woven through every major and gets you to think deeply and broadly about what you’re studying. Think about it this way…

  • Entrepreneurs who understand historical trends and are effective collaborators are more successful in their business ventures.
  • Managers are more capable leaders when they understand their responsibilities to customers, employees, and their communities.
  • Accountants interpret data more effectively when they understand the people and processes behind it.
  • Marketers analyze target markets more strategically when they understand social and demographic trends.

See how the Core fits into your degree

Defining

Learning
Experiences

In the Classroom

In your classes, you will build a solid foundation across the disciplines while also honing soft skills in courses like Marketing Communications, Brand Management, and Digital and Social Media Marketing. Small classes taught by dedicated professors who are experts in their field mean you will conduct and critically assess research as you review the methods, concepts and findings of contemporary business practices.

Beyond the Classroom

In Redeemer’s business program, Prof. Susan Van Weelden, Prof. Laurie Busuttil and their colleagues are advancing the case method, an experiential learning approach for business students where students take on the role of managers in a variety of industries, organizations and scenarios. This case method provides a way for students to practice and gain confidence in their management skills.

Explore the benefits of Experiential Learning

After Redeemer

Alumni of Redeemer’s business — marketing program are making a positive impact in our society and in our communities.

Sarah Kuran Farquharson '17

participated in a co-op during her time at Redeemer that helped her to take what she was learning in the classroom and apply it to a real-world setting. Sarah now serves as the account manager at Compass Creative.

Quin Regnerus '21

says that his degree gave him great skills and practical, hands-on experience with real business that diversified his skill set and prepared him for the career he feels God called him to.

Alumni can go on to careers as...

  • Sales directors
  • Brand managers
  • Market analysts
  • Market researchers
  • Project coordinators
  • Chief marketing officers
  • Digital marketing specialists
  • Public relations

Alumni can do further studies to earn...

  • MA in Marketing
  • Master of Business Administration (MBA)
  • MSc in Marketing and Consumer Studies
  • Graduate Diploma in public relations, marketing and strategic communications
  • MA in Business Leadership
  • Master of Management (MMgt)

Want to know more about Redeemer’s Business — Marketing program?

Get in Touch

Contact us using the form below and one of Redeemer’s admissions counselors will get back to you shortly.

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Business — Marketing Stories

business-marketing
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First 12 BBA Grads Receive Degrees

The new bachelor of business administration degree will better reflect the calibre and range of courses across multiple business disciplines that are taken by...

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CIMMO Recognizes Marketing Program’s Excellence

Redeemer’s bachelor of arts in business marketing program has received official accreditation from the Chartered Institute of Marketing Management of Ontario (CIMMO).

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Exceptional Business Student Recognized for Co-op Achievements

Erica Costin, a respected team player, has been named the 2020 Co-op Student of the Year, after a term as a research assistant in the business department.

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Cultivating Creation in the Workplace

James Cuthbert ’09 owns and operates Urban Green, a company that creates indoor gardens and green spaces in offices and homes across southern Ontario.

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The Art of the Pitch

Fifth-year business student Matthew Schoenmaker recently competed in the Great Canadian Sales Competition.

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Confidence Through the Case Method

Redeemer business professors Laurie Busuttil and Susan Van Weelden make their mark on the North American business landscape with best-selling course materials.

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Leanna Petrusma named Co-op Student of the Year

Redeemer honoured Leanna Petrusma’s outstanding contributions in her co-op work terms, naming her the first Co-op Student of the Year Award winner.

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A Change of Course

After studying for a year at a public university, Julia DeWeerd '21 felt God calling her to transfer to Redeemer's Business program instead.

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Four Sisters, Four Alumni, Four Professions

Sisters and alumni — Elise, Maria, Carola and Loretta Vanderspek — have careers that span the professional sphere: an accountant, a lawyer, a doctor and a teacher.

Visit Redeemer

Take that first step and experience Redeemer’s one-of-a-kind community like never before. Visiting campus — whether in-person or online — is the best way to figure out if Redeemer is the right fit for you.

Related Programs

Business — Management

BBA
Major Honours Major

Business — Not-for-Profit Management

BBA
Major Honours Major Minor

Business — Accounting

BBA
Major Honours Major

Business

BA
Major Honours Major Minor

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Ask your admission counsellor

Abi MacEwan
Hamilton and area

New friendships, priceless memories, spiritual growth, character formation and your future career await.

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