How can you serve consumers with integrity as you pursue profit?
The average person encounters thousands of advertisements each day that market everything from ideas to skills to experiences. The Marketing program trains Christian marketers who understand the needs of the customer and are able to develop and execute a clear and compelling marketing strategy in a God-honouring way. You are grounded in a biblical framework for marketing and equipped to think deeply, ask tough questions and create marketing plans that challenge society’s ethical status quo.
Business - Marketing is a Bachelor of Business Administration degree and is CIMMO accredited. It is offered as an honours major and as a major.
Quick Links
Right from the start, the Redeemer School of Business equips you with strong analytical and decision-making skills, the ability to communicate clearly and succinctly, and a Biblically-based ethical framework.
Your first- and second-year courses introduce you to the different disciplines within business studies before digging deeper into topics that are more specific to the Business - Marketing stream. You have the flexibility to design a program tailored to your specific interest in marketing while also getting a broad and balanced understanding of all business disciplines with practical, real-world experiences you will encounter later on in the program.
The Core Curriculum is a set of 10 courses that every student takes. The courses are woven through every major and get you to think deeply and broadly about what you’re studying. Think about it this way…
In your classes, you will build a solid foundation across the disciplines while also honing soft skills in courses like Marketing Communications, Brand Management and Digital and Social Media Marketing. Small classes taught by dedicated professors who are experts in their field mean you will conduct and critically assess research as you review the methods, concepts and findings of contemporary business practices.
In Redeemer’s business program, Prof. Susan Van Weelden, Prof. Laurie Busuttil and their colleagues are advancing the case method, an experiential learning approach for business students where students take on the role of managers in a variety of industries, organizations and scenarios. This case method provides a way for students to practice and gain confidence in their management skills.
Participate in two 8-month paid work placements as part of the business co-op program. You will learn from and network with people in the industry, while also gaining invaluable experience and practice.
participated in a co-op during her time at Redeemer that helped her to take what she was learning in the classroom and apply it to a real-world setting. Sarah now serves as the account manager at Compass Creative.
says that his degree gave him great skills and practical, hands-on experience with real business that diversified his skill set and prepared him for the career he feels God called him to.
New friendships, priceless memories, spiritual growth, character formation and your future career await.
Apply Today!
