Overview

Business - Marketing is a Bachelor of Arts degree within the Business Department. It is offered as an honours major and as a major.

Marketing is central to any business and an integral part of everyone’s life. We all market our ideas, skills, and experience whatever our calling. The challenge for a marketer is to understand and satisfy the needs of your customers better than your competitors, develop and execute a clear and compelling marketing strategy, all in a God-honouring way. This is a unique challenge for marketers in a culture  where the workforce can be primarily profit-oriented, using methods that peddle self-indulgence. Your studies will push you to think deeply about the ethics behind these relationships and will include assignments in market research, brand management, pricing, communications (advertising, sales promotion and public relations), e-marketing and retail channel management.

Begin to explore what your four years in this program might look like.

FEATURED COURSES

EXPERIENTIAL LEARNING OPPORTUNITIES

Participate in two 8-month paid work placements as part of the business co-op program. You will learn from and network with people in the industry, while also gaining invaluable experience and practice.

EXPERIENTIAL LEARNING OPPORTUNITIES

Visit local businesses on field trips, attend professional development events, and hear from industry experts as guest speakers in class.

EXPERIENTIAL LEARNING OPPORTUNITIES

Gain valuable field experience in your fourth year by working for a business or not-for-profit organization as an intern. Earn a full course credit by working 10 hours a week during the semester.

EXPERIENTIAL LEARNING OPPORTUNITIES

Work on projects give you the chance to work with actual clients as part of your course work, while also developing problem-solving skills through case studies and simulations.

MEET THE FACULTY

faculty
Dr. Vahagn Asatryan Associate Professor of Business

STUDENT STORY

Robyn Mooibroek
Business student ‘16

STUDENT STORY

Robyn Mooibroek
Business student ‘16

" By the time Robin Mooibroek graduated with a degree in Management, she was already applying her knowledge in her new career as a client relationship manager in commercial banking. While still finishing her degree, she landed a management role in one of Canada’s leading financial institutions. Her Co-op experience got her there. Mooibroek was terrified during her first co-op term, but she built confidence with each experience. She applied what she learned in class and grounded her education with practice in the workforce. When she started her second co-op term, she was ready. She knew her abilities and saw herself as a professional. A new job is full of new, intimidating experiences, but Mooibroek’s time in Co-op taught her to approach the challenges head on. The number of qualified graduates continues to grow, which makes standing out in the workforce crucial. Mooibroek had more than 16 months of relevant, professional experience at graduation. “I knew I had the technical skills to compete with graduates from any other post secondary institution,” she says, “but more importantly, I developed a strong moral compass that will help me succeed in today’s workforce.” "

CAREERS

  • Advertising Sales Director
  • Brand Manager
  • Market Analyst
  • Market Research
  • Media Coordinator
  • Product Development Manager
  • Promotions
  • Public Relations

GRADUATE PROGRAMS

  • MA in Marketing
  • MBA
  • MSc in Marketing and Consumer Studies
  • Public Relations, Marketing and Strategic Communication Diploma

INTERESTED IN THIS PROGRAM?

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