Marketing is central to any business and an integral part of everyone’s life. We all market our ideas, skills, and experience whatever our calling. The challenge for a marketer is to understand and satisfy the needs of your customers better than your competitors, develop and execute a clear and compelling marketing strategy, all in a God-honouring way. This is a unique challenge for marketers in a culture where the workforce can be primarily profit-oriented, using methods that peddle self-indulgence. Your studies will push you to think deeply about the ethics behind these relationships and will include assignments in market research, brand management, pricing, communications (advertising, sales promotion and public relations), e-marketing and retail channel management.
There are two courses recommended for students pursuing a Bachelor of Arts in Business at Redeemer:
Applicants from Ontario will be considered for general undergraduate admission based on the following requirements:
" Robyn Mooibroek just graduated this May, but she’s already applying her knowledge in her new career as a client relationship manager in commercial banking. While still finishing her degree, she landed a management role in one of Canada’s leading financial institutions. Her Co-op experience got her there. Mooibroek was terrified during her first co-op term, but she built confidence with each experience. She applied what she learned in class and grounded her education with practice in the workforce. When she started her second co-op term, she was ready. She knew her abilities and saw herself as a professional. A new job is full of new, intimidating experiences, but Mooibroek’s time in Co-op taught her to approach the challenges head on. The number of qualified graduates continues to grow, which makes standing out in the workforce crucial. Mooibroek had more than 16 months of relevant, professional experience at graduation. “I knew I had the technical skills to compete with graduates from any other post secondary institution,” she says, “but more importantly, I developed a strong moral compass that will help me succeed in today’s workforce.” "
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