How can you serve consumers with integrity as you pursue profit?
The average person encounters thousands of advertisements each day that market everything from ideas to skills to experiences. The Business - Marketing concentration trains Christian marketers who understand the needs of the customer and are able to develop and execute a clear and compelling marketing strategy in a God-honouring way. You are grounded in a biblical framework for marketing, equipped to think deeply, ask tough questions, and create marketing plans that challenge society’s ethical status quo.
Business - Marketing is a Bachelor of Business Administration degree. It is offered as an honours major and as a major. The Business - Marketing program is CIMMO accredited.
Right from the start, the Redeemer School of Business equips you with strong analytical and decision-making skills, the ability to communicate clearly and succinctly, and a Biblically-based ethical framework.
Your first- and second-year courses introduce you to the different disciplines within business studies before digging deeper into topics that are more specific to the Business - Marketing stream. You have the flexibility to design a program tailored to your specific interest in marketing while also getting a broad and balanced understanding of all business disciplines with practical, real-world experiences you will encounter later on in the program.
The Core Curriculum is a set of 10 courses that every student takes. The courses are woven through every major and gets you to think deeply and broadly about what you’re studying. Think about it this way…
In your classes, you will build a solid foundation across the disciplines while also honing soft skills in courses like Marketing Communications, Brand Management, and Digital and Social Media Marketing. Small classes taught by dedicated professors who are experts in their field mean you will conduct and critically assess research as you review the methods, concepts and findings of contemporary business practices.
In Redeemer’s business program, Prof. Susan Van Weelden, Prof. Laurie Busuttil and their colleagues are advancing the case method, an experiential learning approach for business students where students take on the role of managers in a variety of industries, organizations and scenarios. This case method provides a way for students to practice and gain confidence in their management skills.
Participate in two 8-month paid work placements as part of the business co-op program. You will learn from and network with people in the industry, while also gaining invaluable experience and practice.
participated in a co-op during her time at Redeemer that helped her to take what she was learning in the classroom and apply it to a real-world setting. Sarah now serves as the account manager at Compass Creative.
says that his degree gave him great skills and practical, hands-on experience with real business that diversified his skill set and prepared him for the career he feels God called him to.
The new bachelor of business administration degree will better reflect the calibre and range of courses across multiple business disciplines that are taken by...
Redeemer’s bachelor of arts in business marketing program has received official accreditation from the Chartered Institute of Marketing Management of Ontario (CIMMO).
Erica Costin, a respected team player, has been named the 2020 Co-op Student of the Year, after a term as a research assistant in the business department.
James Cuthbert ’09 owns and operates Urban Green, a company that creates indoor gardens and green spaces in offices and homes across southern Ontario.
Fifth-year business student Matthew Schoenmaker recently competed in the Great Canadian Sales Competition.
Redeemer business professors Laurie Busuttil and Susan Van Weelden make their mark on the North American business landscape with best-selling course materials.
Redeemer honoured Leanna Petrusma’s outstanding contributions in her co-op work terms, naming her the first Co-op Student of the Year Award winner.
After studying for a year at a public university, Julia DeWeerd '21 felt God calling her to transfer to Redeemer's Business program instead.
Sisters and alumni — Elise, Maria, Carola and Loretta Vanderspek — have careers that span the professional sphere: an accountant, a lawyer, a doctor and a teacher.
Take that first step and experience Redeemer’s one-of-a-kind community like never before. Visiting campus — whether in-person or online — is the best way to figure out if Redeemer is the right fit for you.
Discover the crucial role business plays in your life as a consumer and employee. Relate
the purpose and necessity of profit to a business’s goals for employees, suppliers, the community, the environment, and other stakeholders. Use effective marketing, financial management, and people strategies, combined with the right form of business
ownership, to achieve those goals.
Prepare yourself for the wide range of business decisions managers make on a daily basis. Compete against other teams as you run your own simulated business. Using case studies, practice analyzing financial reports, marketing data, and other information to make marketing, operating, human resource, accounting, and finance decisions.
Begin to speak accounting, the “language of business”. Learn how transactions and events related to cash, receivables, long-lived assets, liabilities, and equity are captured in financial terms and are compiled into financial statements. Read and interpret financial statements, and compare performance from one year to the next or one business to the next.
Apply basic tools to determine what it costs to deliver products and services, what
activities drive costs up or down in your business, what volume of business you need
to achieve your desired level of profit, and what costs are relevant for making decisions
about special orders, make or buy decisions, product pricing, and capital investments.
Prepare and use budgets to translate your business goals into monetary terms.
Discover the strategic role of information technology and management information systems in organizations. Learn about hardware and software. Gather, analyze, and use
data, information, and knowledge to make well-informed business decisions.
Learn how businesses obtain and use cash and other sources of financing. Realize the
time value of money and how it impacts short- and long-term financing decisions. Apply financial statement analysis and financial forecasting techniques. Use tools to effectively obtain and manage short-term sources of financing. Look ahead to long-term investment and financing decisions that will be the focus of BUS-336, including capital budgeting.
Develop insight into how individuals and teams behave in organizations. Harness values, perceptions, attitudes, communication, power, conflict and change management, and organizational design to motivate and equip people to accomplish organizational goals.
Discover the world of Scripturally-directed personal finance. Uncover the myths, mysteries, and marvels of wealth creation by examining attitudes about money from around the world. Develop God-honouring models of stewardship towards earning, spending, saving, investing, and giving as you assume responsibility for managing your finances.
Discover how organizations create value and connect with customers through
relationships and technology. Examine market segmentation, select a target market,
position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).
Explore the key assumptions, principles, and methods used to develop accounting
information. Use that information to make sound marketing, operating, human resource, accounting, performance evaluation, and strategic investment decisions.
Learn how to accurately and honestly measure revenue, profit, and organizational resources such as cash, inventory, property, plant, and equipment. Recognize the potential for bias and manipulation in financial reporting. Analyze and evaluate financial results in the context of organizational strategies, as well as economic, industry, and competitive trends.
Discover the auditor’s important role in assuring users that they can rely on financial
statements for decision-making purposes. Develop an audit plan based on a sound
understanding of professional ethics, legal liability, types of audit evidence, and internal controls. Apply the audit process to various operating cycles.
Learn how to accurately and honestly measure liabilities, including income tax, pension, and lease obligations; shareholders’ equity; and complex instruments that contain elements of debt and equity. Calculate and interpret earnings per share. Prepare and analyze the statement of cash flows. Implement other financial reporting requirements and use the information they provide.
Discover how management control systems direct behaviour towards achievement
of organizational strategies and goals. Design and evaluate control systems. Develop
effective budgeting systems, incentive systems, and corporate governance systems.
Evaluate progress towards organizational goals using a broad range of short- and long-term measures.
Learn about the obligations Canadian income tax legislation places on individuals to pay tax on income from employment, business, and other sources. Use your knowledge of taxation principles and concepts related to income and allowable deductions to calculate taxable income and tax payable for individuals.
Discover the unique management dilemmas posed by the not-for-profit—or voluntary—
sector, including faith-based organizations. Learn to make effective decisions about
strategic planning; financial and risk management; recruiting, training, motivating,
and managing human resources; marketing and communications to a variety of
stakeholders served; program evaluation; and governance.
Learn how the Canadian legal and justice system provides a framework governing
contracts, negligence and other torts, property rights and obligations, employment rights and obligations, debtor-creditor relationships, forms of business, and dispute resolution.
Building on Finance I, learn about long-term investment and financing decisions,
including how capital markets function, how to choose between debt and equity
financing, and how to choose between public and private financing. Delve into the ever-changing world of hybrid debt/equity instruments, derivative securities, mergers and acquisitions, and international financing.
Explore the spirituality of philanthropy, the psychology of donor behaviour, and the
best practices in donor-centred fundraising. Translate knowledge about major gifts,
planned giving, direct response fundraising, grants, and corporate fundraising into an
understanding of donor development and retention.
Develop the character, competencies, and skills required to effectively lead yourself and
others through this seminar comprised of reading, reflection and journaling, discussion, guest speakers, and interactive exercises.
Learn how to get the right people in the right jobs at the right time and for the right price. Help employees develop their gifts and abilities, assess their performance on the job, and prepare them for successful careers.
Learn how to manage the processes used to transform inputs into products and services. Design products, select production processes, and layouts, forecast product/service demand, manage supply chains, schedule production, and ensure quality.
Create powerful and effective marketing campaigns that integrate a variety of media. Hone your skills by developing an integrated marketing communications plan for a client using appropriate advertising, personal selling, direct marketing, sales promotion, and public relations tools.
Discover the strategic role of branding and brand management in marketing practice.
Identify and measure brand equity, build a new brand, manage an established brand,
market a brand, and manage a portfolio of brands.
Equip yourself with the tools and skills you need to make sound financial decisions
throughout your life as you earn, save and spend money. Learn how to make wise decisions about everything from student debt to car loans to mortgages to insurance to retirement.
Explore the rapidly evolving field of digital and social media marketing. Use web analytics to develop effective digital and social media campaigns while being cognizant of the ethical implications of increasingly pervasive online marketing.
Explore the psychology of consumer behaviour and how it has strategic implications for
marketers. Apply behavioural theories and research techniques about how consumers
form and change attitudes, and how they make and evaluate purchase decisions to identify and solve marketing problems.
Discover the implications of doing business internationally, including being impacted by world economies, trade tariffs and quotas, cultural differences, and government policies. Analyze how being an international business affects management of human resources, marketing, finance, and other business functions.
Discover how to craft marketing campaigns for not-for-profit organizations that influence social change. Understanding the steps in the marketing planning process will enable you to focus your marketing plan; select the target audiences; establish behavioural change objectives; and determine what it will take to influence others.
Determine the cost of activities, products, and services; use that information to make
management decisions. Investigate how budgets and responsibility accounting affect
behaviour. Compare actual and expected results; and analyze how to improve future results. Evaluate strategic investment decisions using advanced capital budgeting techniques.
Apply financial accounting concepts and techniques to three complex business
situations: investments and business combinations; foreign transactions and operations; and not-for-profit and public-sector organizations.
Learn about the obligations Canadian income tax legislation places on corporations to
pay tax on income from business and other sources. Use your knowledge of taxation
principles and concepts to plan and assess the tax implications of shareholder-manager
remuneration, corporate distributions, wind-ups and sales, income deferral, and
partnerships and trusts.
Explore the world of data. Discover how to transform data and develop the insights
needed to make wise, practical, creative, and innovative decisions; to solve problems;
and to evaluate organizational or project results. Using appropriate analytic tools like
spreadsheets and statistical software, delve into the data generated in all disciplines and functional areas of business.
Learn how others make ethical business decisions, and develop a framework for making your own ethical business decisions in a complex global marketplace.
Discover the strategic role of sales management and sales force management in
effective marketing. Learn about the selling process, sales strategies and tactics, sales
forecasts, time and territory management, and key account management. Learn how
to recruit, select, train, lead, and evaluate performance of a sales force. Predict sales
volume, cost, and profitability implications of your sales strategy.
Apply a wide range of marketing concepts in real business situations using the case
method and a client project. Analyze marketing opportunities and challenges in a variety of different industries, develop alternative marketing strategies, and select an effective marketing strategy.
Design a comprehensive business plan for a prospective business. Learn how to effectively nurture and manage a start-up venture given its unique opportunities and challenges. Pitch your business model to experienced entrepreneurs, and learn from
Discover how to integrate business skills with socially innovative opportunities to benefit and become agents of change in local and broader communities. Immediately apply course concepts during a service-learning opportunity with a local social enterprise.
Use program theory to design and evaluate programs. Become equipped to listen to a
community’s aspirations, assets, and limitations. Learn how to work with communities
to develop sustainable programs that reflect a theory of change that is relevant to each
Learn how to make strategic management decisions in this hands-on course that makes
extensive use of the case-study method. Integrate all of the skills and knowledge gained
in prior business courses to select the product/market focus, value proposition, and core activities that will successfully align with your organization’s environment, resources, stakeholder preferences, and organizational structures to produce a winning strategy.
Develop strategies to address a community’s needs, improve organizational
performance, and build capacity for NFP organizations. Examine and critically evaluate
strategy development and the practice of discernment in times of decision-making and
organizational transition. Build capacity in leadership, programs, and resources in order to maintain relevance to your mission.
Gain field experience working in a business or not-for-profit organization. Work ten hours a week under the direction of an employer supervisor, meet regularly with a faculty supervisor, and submit relevant written work. Eligible work experience for an internship should involve one or more of the following components: analysis and problem-solving, communications, and integrated exposure to all aspects of the organization. See page 52 of the Academic Calendar for information on internships.
For information on setting up an independent study see page 52 of the Academic Calendar. Independent studies are rarely offered given the extensive course offerings available.
An introductory survey of microeconomic principles, problems, and applications. Microeconomics is concerned with the study of the economic behaviour of individual economic units–the industry, firm, or household.
An introductory survey of macroeconomic principles, problems, and applications. Topics include economic goals, the role of the market and government in the economy, and the economic problems of unemployment and inflation.
There are two courses recommended for students pursuing a Bachelor of Arts in Business at Redeemer:
Applicants from Ontario will be considered for general undergraduate admission based on the following requirements: