Discover how to craft marketing campaigns for not-for-profit organizations that influence social change. Understanding the steps in the marketing planning process will enable you to focus your marketing plan; select the target audiences; establish behavioural change objectives; and determine what it will take to influence others.
Prerequisites:
Introduction to Marketing (BUS‑255)
Introduction to Marketing
BUS‑255
Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).
