Discover how to craft marketing campaigns for not-for-profit organizations that influence social change. Understanding the steps in the marketing planning process will enable you to focus your marketing plan; select the target audiences; establish behavioural change objectives; and determine what it will take to influence others.
Introduction to Marketing (BUS‑255)
Introduction to Marketing
Discover how organizations create value and connect with customers through relationships and technology. Examine market segmentation, select a target market, position a company in relation to the competition, analyze new product development and brand management strategies, and develop an effective marketing mix (e.g., product, place, promotion, pricing).